Designing for +6M Inboxes

As Tims Rewards grew from roughly 100,000 members to more than six million, email became the program’s primary owned channel. I designed a modular system that could absorb the operational pressure of that growth while preserving room for the work that mattered most.As Tims Rewards grew from roughly 100,000 members to more than six million, email became the program’s primary owned channel. I designed a modular system that could absorb the operational pressure of that growth while preserving room for the work that mattered most.As Tims Rewards grew from roughly 100,000 members to more than six million, email became the program’s primary owned channel. I designed a modular system that could absorb the operational pressure of that growth while preserving room for the work that mattered most.