Holiday retail is when Tims shows up on shelves, on cups, and under trees — and every touchpoint has to feel like family. I led art direction and illustration for the line, anchored by a holiday puzzle: a sprawling western Canadian scene whose characters — led by a snowman — carried across the whole collection.Holiday retail is when Tims shows up on shelves, on cups, and under trees — and every touchpoint has to feel like family. I led art direction and illustration for the line, anchored by a holiday puzzle: a sprawling western Canadian scene whose characters — led by a snowman — carried across the whole collection.HolidayretailiswhenTimsshowsuponshelves,oncups,andundertrees—andeverytouchpointhastofeellikefamily.Iledartdirectionandillustrationfortheline,anchoredbyaholidaypuzzle:asprawlingwesternCanadianscenewhosecharacters—ledbyasnowman—carriedacrossthewholecollection.