Tim Hortons has more than 3,800 locations in Canada, more than any bank, post office, or other institution. The company wanted to put that reach behind financial products, starting with a Mastercard tied to Tims Rewards and peer-to-peer transfers in a market with few easy options. I led creative for the go-to-market team across billboards, train wraps, social ads, CRM, print, and brand partnerships, and built the visual identity of Tims Financial from waitlist through launch and the campaigns that followed.Tim Hortons has more than 3,800 locations in Canada, more than any bank, post office, or other institution. The company wanted to put that reach behind financial products, starting with a Mastercard tied to Tims Rewards and peer-to-peer transfers in a market with few easy options. I led creative for the go-to-market team across billboards, train wraps, social ads, CRM, print, and brand partnerships, and built the visual identity of Tims Financial from waitlist through launch and the campaigns that followed.Tim Hortons has more than 3,800 locations in Canada, more than any bank, post office, or other institution. The company wanted to put that reach behind financial products, starting with a Mastercard tied to Tims Rewards and peer-to-peer transfers in a market with few easy options. I led creative for the go-to-market team across billboards, train wraps, social ads, CRM, print, and brand partnerships, and built the visual identity of Tims Financial from waitlist through launch and the campaigns that followed.