Ripley Carpentry was a small, growing shop with no visual identity. I designed its first design system after working through a series of brand building exercises.Ripley Carpentry was a small, growing shop with no visual identity. I designed its first design system after working through a series of brand building exercises.RipleyCarpentrywasasmall,growingshopwithnovisualidentity.Idesigneditsfirstdesignsystemafterworkingthroughaseriesofbrandbuildingexercises.