Warming Up Summer Retail

Tim Hortons needed summer to feel new — and still read as Tims. I illustrated and art-directed the seasonal identity: fresh color, custom icons, patterns, and merchandise, with packaging and product built from the same language. The work launched nationally alongside a new retail format across hundreds of stores.Tim Hortons needed summer to feel new — and still read as Tims. I illustrated and art-directed the seasonal identity: fresh color, custom icons, patterns, and merchandise, with packaging and product built from the same language. The work launched nationally alongside a new retail format across hundreds of stores.Tim Hortons needed summer to feel new — and still read as Tims. I illustrated and art-directed the seasonal identity: fresh color, custom icons, patterns, and merchandise, with packaging and product built from the same language. The work launched nationally alongside a new retail format across hundreds of stores.